RedBubble store is up and running. I opened this so I could put some of my artwork that looks out of place in my original store together for sale as prints on products, and doing this I’ve created a niche. “Niche down” it’s called in marketing speak.
What I’ve learnt from doing this is interesting:
It takes a bit of work to build a searchable presence for a new store like this, which is why I’ve titled this blog “Leonardo Bogato”.
Titling this blog, making it public and sharing it on social media makes it (the name) searchable on google. You see merely opening a store in a big site like RedBubble is never searchable, even if you know exactly the name and title of a product and have uploaded many products in your store it’s not searchable that way on google. So I myself can’t even find my own store via google knowing all the keywords. In fact, I couldn’t find my own store from the outside at all untill I put a link to it on social media and entered it through that link - so I can only find my own store by entering it through a direct link to it that I put there myself, or by logging in to it as the owner of it, there’s no other way that I, or anyone else, could happen across my RedBubble store by chance, that’s impossible. So it’s up to me to lay a trail of links in content that’s searchable on google, interesting enough for someone to be curious about and presented in a way that keywords are hit with searches for something roughly along the lines of what the person using google is searching for, and competing with millions of other people’s content using the same keywords for completely unrelated content.
Environmental missile proposal - conceptual art blueprint bath mat.